Milla Niskakoski, an entrepreneur from Salo, Finland, brought her gothic-inspired brand Kaamos Company Oy to national television by presenting her "satanic" sauna and bath products on the Finnish version of Dragon’s Den, Leijonan Luola.
She confidently introduced her brand Spatanic, which merges Finland’s world-famous sauna culture with heavy metal aesthetics. Dressed in gothic face masks and robes, her dramatic entrance immediately caught the attention of the investors, who found her concept refreshingly unique.
Photo: Kristian Stierncreutz, Yellow Film & TV
During her pitch, Niskakoski revealed that she handcrafts all the soaps herself, producing up to 40 pieces per day, with a total of 5,000 sold so far. However, the investors, particularly Inka Mero and YouTuber-investor Roni Bäck, advised her to focus more on business expansion rather than manual production.
Despite initial nerves about delivering her pitch perfectly, Niskakoski described the experience as thrilling and valuable. She engaged in a nearly hour-long conversation with the investors, though only a short segment was aired on television. Her primary goal was not just securing funding but also gaining marketing support and business expertise.
And she succeeded—Kaamos Company received a €20,000 investment from Roni Bäck and entrepreneur Jenni Kynnös, each taking a 10% stake in the company. Niskakoski expressed excitement over the investors' belief in Spatanic’s business potential.
Marketing guru and entrepreneur Jenni Kynnös. Photo: Kristian Stierncreutz, Yellow Film & TV
Famous YouTuber and entrepreneur Roni Bäck. Photo: Kristian Stierncreutz, Yellow Film & TV
Kaamos Company, initially started as a small personal venture in 2021, has now grown beyond its founder’s solo efforts. With a new part-time employee joining next month and strategic plans forming with the investors, Niskakoski is eager for the next phase of her business journey.
"Now, it's really turning into a business. This is just the beginning!" she celebrated.
Photos: Kristian Stierncreutz, Yellow Film & TV
